Privacy Policy

Last Updated: 2026-07-07

This Privacy Policy explains how Local Lens Content collects, uses, and shares information about you.

1. INTRODUCTION

Local Lens Content LLC ("Local Lens," "we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, share, and protect information about you when you use the Local Lens platform ("Platform") accessible at locallenscontent.com.

This Privacy Policy applies to all users of the Platform including businesses and brands ("Businesses"), content creators ("Creators"), and general visitors to our website.

Please read this Privacy Policy carefully. By accessing or using the Platform you acknowledge that you have read, understood, and agree to the collection and use of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy you must not use the Platform.

This Privacy Policy is incorporated into and forms part of our Platform Terms of Service.

2. INFORMATION WE COLLECT

We collect information in the following ways:

2.1 Information You Provide Directly

Account Registration Information: When you create an Account on the Platform we collect:

First and last name
Email address
Password (stored in encrypted form — we never store plain text passwords)
Account type (Business or Creator)

Business Profile Information: When you register as a Business we additionally collect:

Business or brand name
Business website URL
Social media handles (Instagram, TikTok, and other platforms)
Industry or business type
Billing information (processed and stored by Stripe — we do not store full payment card details). A payment method is retained on file to process staged payments, including deposits and balances, as described in the Business/Client Terms of Service.

Creator Profile Information: When you apply as a Creator we additionally collect:

Location (city)
Short biography
Content specialties
Primary platforms
Years of content creation experience
Portfolio samples (images and video files)
Payment information for Creator payouts (processed via our payment provider)
Tax information including W-9 form data for Creators earning $600 or more annually

Brief Submission Information: When a Business submits a content Brief we collect:

Brand description and identity information
Content goals and platform preferences
Budget range and timeline
Creative direction and reference materials
Usage rights requirements
Any uploaded brand guideline documents or reference files
Additional notes provided by the Business

Pitch and Concept Information: When a Creator submits a pitch or concept we collect:

Pitch description text
Estimated delivery date
Mood board images and reference files uploaded by the Creator

Content Submissions: When a Creator submits content deliverables we collect:

Video files (MP4, MOV)
Photo files (JPG, PNG)
Creator notes accompanying the submission

Communications: When you communicate through the Platform's messaging features we collect:

Messages sent between Businesses and the Local Lens team
Messages sent between Creators and the Local Lens team
Feedback submitted on content or concepts
Notes and comments left on projects

Reviews and Ratings: When you submit a review or rating we collect:

Star ratings across multiple categories
Written review text
Whether you would recommend Local Lens
Your permission to feature the review publicly

Support Communications: When you contact us for support or with questions we collect:

Your name and email address
The content of your message
Any attachments you provide

Model and Location Release Information: When Content features an identifiable individual or private property, the Creator obtains a signed release from that individual or property owner, which may include:

Full legal name, address, and phone number or email address of the individual appearing in the Content
Business name, address, and authorized signer information for any private property or location used

Local Lens may receive copies of these releases from Creators upon request and retains them as needed to verify compliance with our content policies and respond to legal claims. Individuals who provide a release are not Platform Users and do not have a Local Lens Account; their information is used solely for the purposes described in the release itself.

2.2 Information Collected Automatically

When you visit or use the Platform we automatically collect certain technical information including:

Device Information: Device type, operating system, browser type and version
Usage Data: Pages visited, features used, time spent on the Platform, clicks and interactions
Log Data: IP address, access times, referring URLs, error logs
Session Information: Authentication tokens used to keep you logged in
Cookie Data: As described in our Cookie Policy at locallenscontent.com/legal/cookies

2.3 Information From Third Parties

We may receive information about you from third parties including:

Stripe: Payment confirmation, transaction status, and fraud signals related to your payment activity on the Platform
Supabase: Authentication and session management data
Email Delivery Providers: Delivery status and basic engagement data for transactional emails we send to you

We do not purchase personal data from data brokers or third-party marketing lists.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

3.1 Providing and Operating the Platform

Creating and managing your Account
Matching Businesses with appropriate Creators based on project requirements
Facilitating content Brief submissions and project management
Processing payments and Creator payouts
Delivering completed content to Businesses
Managing the project timeline and communication flow between parties
Sending transactional emails and in-app notifications related to your projects

3.2 Platform Administration

Reviewing Creator applications and assigning Creator tiers
Moderating content submissions for quality and compliance
Managing disputes and resolving platform issues
Maintaining audit logs for security and accountability purposes
Detecting and preventing fraud, abuse, or violations of our Terms of Service

3.3 Communications

Sending you transactional emails related to your Account and projects
Notifying you of project status updates, approvals, and required actions
Responding to your support requests and inquiries
Sending you important updates about the Platform or changes to our policies

We do not send marketing emails without your explicit consent. If you opt in to marketing communications you may opt out at any time by clicking the unsubscribe link in any marketing email or by contacting us at hello@locallenscontent.com.

3.4 Platform Improvement

Analyzing usage patterns to improve Platform features and user experience
Identifying and fixing bugs and technical issues
Developing new features and services based on user behavior and feedback
Conducting internal research and analysis

3.5 Legal and Compliance

Complying with applicable laws and regulations including tax reporting obligations
Responding to lawful requests from government or law enforcement authorities
Enforcing our Terms of Service and other platform policies
Protecting the rights, property, and safety of Local Lens, our users, and the public
Issuing 1099-NEC tax forms to qualifying Creators as required by the Internal Revenue Service

3.6 Business Operations

Processing and recording financial transactions
Maintaining business records as required by law
Evaluating and improving Creator tier placement and graduation criteria
Calculating and displaying performance metrics to Creators and admins

4. LEGAL BASIS FOR PROCESSING (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, we process your personal data under the following legal bases:

Contract Performance: Processing necessary to provide you with the services you have requested and fulfill our contractual obligations to you
Legitimate Interests: Processing necessary for our legitimate business interests including fraud prevention, platform security, and service improvement, where those interests are not overridden by your privacy rights
Legal Obligation: Processing necessary to comply with applicable laws and regulations including tax reporting
Consent: Processing based on your explicit consent, including for non-essential cookies and marketing communications, which you may withdraw at any time

5. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information to third parties. We share your information only in the following circumstances:

5.1 Within the Platform

Between Businesses and Local Lens: Businesses' Brief details, feedback, and project communications are visible to the Local Lens administrative team for the purpose of managing projects and facilitating content creation.

Between Creators and Local Lens: Creators' profiles, portfolio samples, pitch submissions, and content deliverables are visible to the Local Lens administrative team for the purpose of application review, project assignment, quality review, and tier management.

Creator Anonymity: Creators' real names, email addresses, and personal contact information are never shared with Businesses. Businesses interact with Creators only through their auto-generated platform alias. Similarly, Business names and identifying information are not shared with Creators until a project is formally matched and only to the extent necessary for content creation.

Public Profile Information: Approved Creators' aliases, locations, content specialties, tier badges, and portfolio samples are displayed publicly on the Browse Creators page to authenticated Business users. This information is visible to logged-in Business users and, in anonymized form, to general visitors to the Platform.

Reviews: Approved reviews submitted by Businesses may be displayed publicly on the Platform homepage and marketing materials where you have given permission for such use. Reviews are attributed to a business type descriptor (e.g. "Chicago Coffee Shop") and never to a named individual or business.

5.2 Service Providers

We share information with trusted third-party service providers who assist us in operating the Platform. These providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy:

Service Provider	Purpose	Data Shared
Supabase	Database storage and authentication	Account data, project data, file storage
Stripe	Payment processing and payouts	Payment information, transaction data
Resend / Email Provider	Transactional email delivery	Email address, email content
Cloudflare	Security and content delivery	IP address, request data

5.3 Legal Requirements

We may disclose your information if required to do so by law or in good faith belief that such disclosure is necessary to:

Comply with a legal obligation, court order, or government request
Protect and defend the rights or property of Local Lens
Prevent or investigate possible wrongdoing in connection with the Platform
Protect the personal safety of users or the public
Protect against legal liability

5.4 Business Transfers

If Local Lens is involved in a merger, acquisition, asset sale, or other business transfer, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

5.5 With Your Consent

We may share your information with third parties when you have given us your explicit consent to do so.

6. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies on the Platform. For detailed information about the cookies we use, their purpose, and how to manage your cookie preferences, please see our Cookie Policy at locallenscontent.com/legal/cookies.

In summary:

Strictly Necessary Cookies: These cookies are essential for the Platform to function and cannot be disabled. They include session cookies that keep you logged in and security cookies that protect your Account. These cookies do not require your consent.

Analytics Cookies: We use analytics tools to understand how users interact with the Platform. These cookies collect aggregated, anonymized data about Platform usage and require your consent where applicable under law.

Functional Cookies: These cookies remember your preferences and settings to improve your experience on the Platform.

You can manage your cookie preferences at any time by clicking the Cookie Preferences link in the footer of any page on the Platform.

7. DATA RETENTION

We retain your personal information for as long as necessary to provide you with the Platform services and fulfill the purposes outlined in this Privacy Policy, subject to the following:

Active Accounts: We retain your data for as long as your Account remains active
Inactive Accounts: Accounts with no activity for 24 months may be subject to deletion following notice to your registered email address
Transaction Records: Financial records including payment history and tax documents are retained for a minimum of seven (7) years as required by applicable tax law
Legal Holds: We may retain certain data longer than the periods above where required by law or where necessary to resolve disputes, enforce agreements, or comply with legal obligations
Deleted Accounts: Following Account deletion we will delete or anonymize your personal data within 30 days, subject to our legal retention obligations

8. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These measures include:

Encryption in Transit: All data transmitted between your browser and our servers is encrypted using TLS (Transport Layer Security)
Encryption at Rest: All data stored in our database is encrypted at rest
Row Level Security: Our database implements Row Level Security policies that ensure users can only access data they are authorized to view
Secure Authentication: We use industry-standard authentication protocols including secure password hashing and session management
Payment Security: Payment card data is processed exclusively by Stripe and never stored on our servers. Stripe maintains PCI DSS Level 1 compliance — the highest available standard for payment security
Access Controls: Access to user data within Local Lens is restricted to authorized personnel on a need-to-know basis
Regular Security Reviews: We conduct periodic reviews of our security practices and infrastructure

While we implement these measures, no security system is completely impenetrable. We cannot guarantee the absolute security of your information. In the event of a data breach that affects your personal information we will notify you in accordance with applicable law.

If you believe your Account has been compromised please contact us immediately at hello@locallenscontent.com.

9. YOUR PRIVACY RIGHTS

Depending on your location you may have the following rights regarding your personal information:

9.1 Rights Available to All Users

Right to Access: You have the right to request a copy of the personal information we hold about you. We will respond to verified access requests within 30 days.

Right to Correction: You have the right to request correction of inaccurate or incomplete personal information. You can update most of your Account information directly through your dashboard settings.

Right to Deletion: You have the right to request deletion of your personal information subject to our legal retention obligations. To request deletion contact hello@locallenscontent.com. Note that certain information may be retained as required by law including transaction records and tax documents.

Right to Withdraw Consent: Where we process your information based on your consent you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before withdrawal.

Right to Opt Out of Marketing: You may opt out of marketing communications at any time by clicking the unsubscribe link in any marketing email or by contacting hello@locallenscontent.com.

9.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident you have the following additional rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act:

Right to Know: You have the right to know what personal information we collect, use, disclose, and sell about you.

Right to Delete: You have the right to request deletion of personal information we have collected about you subject to certain exceptions.

Right to Correct: You have the right to request correction of inaccurate personal information.

Right to Opt Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioral advertising as defined under California law. You do not need to opt out because we do not engage in this activity.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your California privacy rights.

How to Submit a California Privacy Request: Email hello@locallenscontent.com with the subject line "California Privacy Request" and describe the right you wish to exercise. We will respond within 45 days as required by law.

9.3 Additional Rights for EEA, UK, and Swiss Residents (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland you have the following additional rights under the General Data Protection Regulation:

Right to Restrict Processing: You have the right to request that we restrict processing of your personal data under certain circumstances.

Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit that data to another controller where technically feasible.

Right to Object: You have the right to object to processing of your personal data where we rely on legitimate interests as our legal basis.

Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal data in accordance with applicable law.

Data Controller Information: Local Lens Content LLC is the data controller for personal data collected through the Platform.

9.4 How to Exercise Your Rights

To exercise any of the rights described above please contact us at: Email: hello@locallenscontent.com Subject line: "Privacy Rights Request"

We will verify your identity before processing any request. We will respond to all verified requests within the timeframes required by applicable law. We do not charge a fee for reasonable requests but reserve the right to charge a reasonable fee or decline requests that are excessive or repetitive.

10. CHILDREN'S PRIVACY

The Platform is not directed to or intended for use by individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. This restriction also extends to any individual who appears in Content produced through the Platform: our Creator Agreement prohibits Creators from featuring any individual under 18 in Content under any circumstances, whether as a primary subject or incidentally. If you are a parent or guardian and believe your child has provided us with personal information, or appears in Content submitted through the Platform, please contact us immediately at hello@locallenscontent.com and we will take steps to delete such information and remove the Content.

11. INTERNATIONAL DATA TRANSFERS

Local Lens is based in the United States. If you access the Platform from outside the United States please be aware that your information may be transferred to, stored, and processed in the United States where our servers and service providers are located.

By using the Platform you consent to the transfer of your information to the United States. We implement appropriate safeguards for international data transfers in accordance with applicable law including standard contractual clauses where required.

12. THIRD PARTY LINKS AND SERVICES

The Platform may contain links to third-party websites or services. This Privacy Policy does not apply to those third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit. Local Lens is not responsible for the privacy practices or content of third-party websites.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes we will:

Post the updated Privacy Policy on the Platform with a new "Last Updated" date
Notify you by email to your registered email address at least 14 days before material changes take effect
Display a prominent notice on the Platform

Your continued use of the Platform after the effective date of the updated Privacy Policy constitutes your acceptance of the changes. If you do not agree to the updated Privacy Policy you must stop using the Platform before the changes take effect.

14. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices please contact us at: Local Lens Content LLC Chicago, Illinois Email: hello@locallenscontent.com Website: locallenscontent.com

We will respond to all privacy inquiries within a reasonable timeframe and no later than 30 days from receipt.

By using the Local Lens platform you acknowledge that you have read and understood this Privacy Policy.*